LG ENDANGERED SPECIES SERIES
SEA LION
Credits
Date 2024.09
Client LG, HSAD
Director Kim Yongshin
Lead Artist Park Seoyeon
Artist Choi Junwon, Yun Heesang, Hwang Jiyoung, Kim Yoojin, Lee Seoyoung, Hong Sookyeong, Kim Gieun
Sound Omnisound
Date 2024.09
Client LG, HSAD
Director Kim Yongshin
Lead Artist Park Seoyeon
Artist Choi Junwon, Yun Heesang, Hwang Jiyoung, Kim Yoojin, Lee Seoyoung, Hong Sookyeong, Kim Gieun
Sound Omnisound
Easywith, in collaboration with LG Electronics, launched an environmental campaign in New York’s Times Square using 3D anamorphic technology. Kicking off on Earth Day 2024, the ‘LG Endangered Species Series’ campaign gained attention as a digital initiative highlighting the survival threats faced by endangered species such as sea lions and red wolves, while emphasizing the importance of environmental protection. This series is an ongoing public campaign carried out in partnership with the National Wildlife Federation (NWF), continuously expanding its scope.







