LG ENDANGERED SPECIES SERIES
RED WOLF
Credits
Date 2024.12
Client LG, HSAD
Director Kim Yongshin
Project Manager Choi Junwon
Artist Choi Junwon, Kim Dongsung, Lee Yongmin, Nam Kyushik
Sound Omnisound
Date 2024.12
Client LG, HSAD
Director Kim Yongshin
Project Manager Choi Junwon
Artist Choi Junwon, Kim Dongsung, Lee Yongmin, Nam Kyushik
Sound Omnisound
On Earth Day 2024, LG Electronics collaborated with creative digital solution company Easywith to present an environmental campaign on the billboards of New York's Times Square, utilizing 3D anamorphic technology. Named the "LG Endangered Species Series," this campaign highlighted the survival crisis of endangered animals and emphasized the importance of environmental conservation through an innovative digital experience. The campaign featured dynamic images of endangered animals, such as sea lions and red wolves, appearing to break through the screen, maximizing audience immersion. By combining high-resolution graphics with compelling storytelling, the content visually conveyed the urgency of preserving ecosystems, leaving a powerful impression on visitors.
