LG ENDANGERED SPECIES SERIES
MANATEE
Credits
Date 2025.04
Client LG, HSAD
Director Lee Seonghyun
Project Manager Choi Junwon
Artist Lee Seonghyun, Choi Junwon, Lee Seoyoung, Park Yechan, Kim Gieun, Seo Soyeon
Sound Omnisound
Date 2025.04
Client LG, HSAD
Director Lee Seonghyun
Project Manager Choi Junwon
Artist Lee Seonghyun, Choi Junwon, Lee Seoyoung, Park Yechan, Kim Gieun, Seo Soyeon
Sound Omnisound
Easywith, in collaboration with LG Electronics, introduced an environmental campaign in New York’s Times Square using 3D anamorphic technology. Launched on Earth Day 2024, the ‘LG Endangered Species Series’ has drawn attention as a digital initiative that raises awareness about the threats facing endangered species and emphasizes the importance of environmental conservation. In 2025, the Monarch Butterfly, Manatee, and Cactus Pygmy Owl were newly featured, with more endangered species to be introduced each quarter. This ongoing public campaign is carried out in partnership with the National Wildlife Federation (NWF) and NBC, and has further expanded its scope through integration with NBC’s nature documentary series ‘The Americas’.





