ISE2025 LG ELECTRONICS
KINETIC ATTRACTOR
Credits
Date 2025.02
Client LG Electronics, HSAD
Project Manager Kim Dongju
Contents & UX Designer Kim Minjung
Director Choi Junwo
UI Designer Lee Chaean, Kim Boyoung, Park Jinyoung
AI Developer Ryou Yeonji
Kinetic Motion Art Choi Junwon
Interaction Developer Lee Heejoong, Kwon Hyeri
Solution Developer Kim Hyunsu
H/W Design Kim Bootae, Chu Youlim
Physical Media Engineer Ham Heewoong, Jeon Byeongkuk, Lee Sung Jin, Cha Youngjin
Sound Omnisound
Date 2025.02
Client LG Electronics, HSAD
Project Manager Kim Dongju
Contents & UX Designer Kim Minjung
Director Choi Junwo
UI Designer Lee Chaean, Kim Boyoung, Park Jinyoung
AI Developer Ryou Yeonji
Kinetic Motion Art Choi Junwon
Interaction Developer Lee Heejoong, Kwon Hyeri
Solution Developer Kim Hyunsu
H/W Design Kim Bootae, Chu Youlim
Physical Media Engineer Ham Heewoong, Jeon Byeongkuk, Lee Sung Jin, Cha Youngjin
Sound Omnisound
At ISE 2025, Easywith unveiled its kinetic media art project, Art of Synergy, in collaboration with LG. This massive kinetic installation, measuring 7.18m × 4.09m, was composed of 88 connected LED signage panels. Featuring a 360-degree rotating structure integrated with real-time responsive graphics, the piece created an immersive experience that seamlessly blended technology and art. The project showcased not only kinetic-based media art but also interactive content powered by generative AI technologies. The media art visualized the brand’s forward-looking values through dynamic visual patterns that responded to movement. The interactive content engaged visitors by transforming their photos using AI and displaying them on the screen, encouraging direct brand participation. This exhibition was recognized as a standout example of sensory-rich content optimized for large-scale spaces and a creative expression powered by cutting-edge technology.
