ISE2024 LG LED
A NEW DIGITAL MEDIA ART
Credits
Date 2024.01
Client LG Business Solutions, HSAD
Project Manager Kim Gwangrae
Contents & UX Designer Kim Minjung
Director Kim Yongshin
Classical Attractor Lead Artist Lee Seonghyun
Modernistic Attractor Lead Artist Park Seoyeon
Artist Lee Heewon, Kim Haeun, Kang Jiwon, Roh Hani, Beak Juhee
Kinetic Artist Choi Junwon
Sound Omnisound
Date 2024.01
Client LG Business Solutions, HSAD
Project Manager Kim Gwangrae
Contents & UX Designer Kim Minjung
Director Kim Yongshin
Classical Attractor Lead Artist Lee Seonghyun
Modernistic Attractor Lead Artist Park Seoyeon
Artist Lee Heewon, Kim Haeun, Kang Jiwon, Roh Hani, Beak Juhee
Kinetic Artist Choi Junwon
Sound Omnisound
이지위드는 LG전자, HS애드와 함께 스페인 바르셀로나에서 열린 세계 최고의 상업용 디스플레이 전시회 에 참여하였습니다. 본 프로젝트는 LG Business Solutions의 뛰어난 제품 기술력과 브랜드 가치를 홍보하는 미디어 아트 작품으로 총 336개의 LED 패널이 설치된 가로 폭 3.6 미터 세로 높이 6.2 미터가 넘는 초대형 키네틱 미디어 아트 작품으로 전시기간 동안 관람객에게 다채로운 고객 경험을 제공 하였습니다. 또한 LG전자의 부스는 ’이그지비터 매거진‘으로부터 ISE 2024 초대형 전시관 가운데 ‘최고의 전시 부스’로 선정되었습니다.
Easywith participated in ISE 2024, the premier commercial display exhibition held in Barcelona, Spain, alongside LG Electronics and HS Ad. This project showcased a media art piece aimed at promoting LG Business Solutions' exceptional product technology and brand value. The artwork was a large-scale kinetic installation measuring over 3.6 meters wide and 6.2 meters high, featuring a total of 336 LED panels. It offered a diverse range of customer experiences to visitors throughout the exhibition period. Additionally, LG Electronics' booth was recognized as the 'best exhibition booth' among the ISE 2024 mega exhibition halls by Exhibitor Magazine.
Easywith participated in ISE 2024, the premier commercial display exhibition held in Barcelona, Spain, alongside LG Electronics and HS Ad. This project showcased a media art piece aimed at promoting LG Business Solutions' exceptional product technology and brand value. The artwork was a large-scale kinetic installation measuring over 3.6 meters wide and 6.2 meters high, featuring a total of 336 LED panels. It offered a diverse range of customer experiences to visitors throughout the exhibition period. Additionally, LG Electronics' booth was recognized as the 'best exhibition booth' among the ISE 2024 mega exhibition halls by Exhibitor Magazine.
