IFEZ
INCHEON START UP PARK
Digital Signage Media Art
Credits
Date 2025.02
Client IFEZ
Project Manager Kim Dongju, Jang Hyunsuk
Contents & UX Designer Yang Heerae, Kim Bogyeong
UI Designer Lee Chaean, Kim Boyoung, Park Jinyoung
Motion Graphic Artist Park Seoyeon, Yun Heesang, Kim Youngkwan, Kim Chaeha
AI Artist Ryou Yeonji, Park Jangho, Park Jeonghun, Lee Junhyoung, Nam Sain
Interaction Developer Lee Dongju, Lee Daeun
Solution Developer Kwon Hyeri
Physical Media Engineer Hong Yeunseop
Date 2025.02
Client IFEZ
Project Manager Kim Dongju, Jang Hyunsuk
Contents & UX Designer Yang Heerae, Kim Bogyeong
UI Designer Lee Chaean, Kim Boyoung, Park Jinyoung
Motion Graphic Artist Park Seoyeon, Yun Heesang, Kim Youngkwan, Kim Chaeha
AI Artist Ryou Yeonji, Park Jangho, Park Jeonghun, Lee Junhyoung, Nam Sain
Interaction Developer Lee Dongju, Lee Daeun
Solution Developer Kwon Hyeri
Physical Media Engineer Hong Yeunseop
Easywith, in collaboration with IFEZ, planned, produced, and installed a large-scale media art display on the exterior of Incheon Startup Park, creating a future-oriented content platform where urban landscapes and digital media coexist in harmony.
A main media screen measuring 528㎡ and a 16㎡ sub-screen were installed on the exterior walls, forming a powerful visual landmark in the heart of the city. A total of 40 types of content were produced, featuring IFEZ's vision, seasonal changes, local festivals, and real-time climate data; some of the visuals reinterpreted the cityscape through AI-generated art styles. Citizen-participatory content was designed to be accessed via QR codes on mobile devices, allowing people to engage in programs such as “Lucky Draw,” “Hidden Object Game,” and “Pet Decoration,” with results instantly displayed on the media wall. Through this project, Easywith successfully realized a smart city-style public media experience that seamlessly integrates technology, art, and citizen engagement, setting a new benchmark for digital urban communication.
